Conclusion
Curb appeal does not stop at the clinic's entrance. And fortunately for veterinary professionals, those clinic doors are human sized, not small doggy doors (until pets earn a monetary income, this will be the case)! We have to interact with, connect with, and, ultimately, win the trust of our clients if our professional knowledge is to be put to good use.
Without that rapport with our clients, something every person of the veterinary team is responsible for upholding, our treatment plans may not be accepted and/or compliance may not be achieved. Only through immediate, consistent, and appropriate maintenance of this bond will the patients receive the best possible medical care and our clients be happy to see us again!Gardner B. From shrill housewife to
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